ViewPoint
Strategy & Intelligence
Why Use Intelligence?
Meeting the Challenges of the Market
Today, this is not an easy task. The market is constantly changing. You need a road map to get to where you want to be instead of where you are.
We can help you build that road map through the right intelligence, analysis and strategy.
Whether you are entering a new market, launching a new product, keeping tabs on your key competitors, assessing the impact of new regulation, responding to an acquisition or merger, or concerned about a downturn in sales ... Market Intelligence has been proven to be very effective.
In fact, it's the best value in terms of corporate investment, because it ensures that your other investments will be maximized.
Consider one example: The sales force that focuses on the wrong product or client target segment. Your company can wait a year to feel the impact of this kind of mistake, and it can be avoided based on a sales intelligence program.
See our case studies to see the return on investment for this type of market intelligence.
Today, this is not an easy task. The market is constantly changing. You need a road map to get to where you want to be instead of where you are.
We can help you build that road map through the right intelligence, analysis and strategy.
Whether you are entering a new market, launching a new product, keeping tabs on your key competitors, assessing the impact of new regulation, responding to an acquisition or merger, or concerned about a downturn in sales ... Market Intelligence has been proven to be very effective.
In fact, it's the best value in terms of corporate investment, because it ensures that your other investments will be maximized.
Consider one example: The sales force that focuses on the wrong product or client target segment. Your company can wait a year to feel the impact of this kind of mistake, and it can be avoided based on a sales intelligence program.
See our case studies to see the return on investment for this type of market intelligence.
Clients ask: "How do you do this?"
The Difference Between Intelligence and Research:
Unlike traditional market research, intelligence is acquired by performing an exhaustive search of public information, followed by in-depth and targeted human source interviews across the value chain for an industry, product, or other category.
Phase I: We begin with a foundation of our industry or product knowledge, identify secondary or public sources of data, and then assess what must be captured through human or primary intelligence.
Phase II: Then we perform in-depth interviews with industry constituents as needed. We speak with consultants, experts, competitors, distributors, vendors, partners, clients, prospects, former employees, associations and other personnel.
Phase III: This information is combined and assessed for validity and pertinence. Finally, we perform an analysis to align the information with the company's stated goals for the assignment.
Phase IV: A report is prepared which includes strategic recommendations based on the data we acquire. The client is part of the process at many points in time and we ensure that we are on track throughout the process.
Phase V: The last step is to review the project with the client and discuss our findings.
The Difference Between Intelligence and Research:
Unlike traditional market research, intelligence is acquired by performing an exhaustive search of public information, followed by in-depth and targeted human source interviews across the value chain for an industry, product, or other category.
Phase I: We begin with a foundation of our industry or product knowledge, identify secondary or public sources of data, and then assess what must be captured through human or primary intelligence.
Phase II: Then we perform in-depth interviews with industry constituents as needed. We speak with consultants, experts, competitors, distributors, vendors, partners, clients, prospects, former employees, associations and other personnel.
Phase III: This information is combined and assessed for validity and pertinence. Finally, we perform an analysis to align the information with the company's stated goals for the assignment.
Phase IV: A report is prepared which includes strategic recommendations based on the data we acquire. The client is part of the process at many points in time and we ensure that we are on track throughout the process.
Phase V: The last step is to review the project with the client and discuss our findings.
