ViewPoint
Strategy & Intelligence
The Expertise You Need to Win
ViewPoint delivers actionable intelligence that provides an excellent return on investment.
Competitor Intelligence
Many companies have found that a focus on competitor intelligence, especially at key points in time, is invaluable in understanding the market dynamics. Learn what your competitors are doing, why, and how. Develop future projections of the competitor's strategies and tactics in the market and evaluate the impact on your company.
Sales Intelligence
One of our areas of specialization is sales intelligence. We can help you understand why customers buy from you, why you win or lose bids, what elements you may need to change to meet the needs of the market, and more. We often assist with major RFPs, do win/loss analysis (a method that allows us to find out why you are making or losing deals), and identify customer targets that are currently buying products from your competition. We can also gauge client awareness of your company and products, comparative perceptions between your company and your competition, and how your competition positions you in the market.
New Market or Channel Research
Frequently, companies that want to open new markets lack expertise in those new channels. ViewPoint has a successful history of helping our clients to understand and compete in markets that are outside their area of expertise. In adjacent markets, we can assist with providing a landscape so that you can more effectively plan for market entry. For global companies entering the US market, or for our US clients moving into new markets, we can provide a better view of the highest potential strategies.
Client Studies
Most companies are not certain about the perceptions of clients, their awareness and attitudes toward the competition or their products, and where the company needs to improve. Internal reports regarding client satisfaction and perceptions are often based on random, not systematic, information. We can delve into candid customer satisfaction and issues, identify strengths and weaknesses and determine how to make the greatest improvements in client satisfaction.
Best Practices
Identify and evaluate the true best practices of an industry, a competitor, a market segment. Then compare your company to determine specific parameters where the company needs to improve.
Product Intelligence and Opportunity Analysis
In need of in-depth product information? Wnat to know more about that new product that was launched at the most recent trade show? Interested in understanding where you can sell your current products? We can identify and evaluate features, pricing, market share, key issues, customer targets, or any other features you choose.
Mergers and Acquisitions
ViewPoint has assisted its clients to evaluate potential acquisitions, identify acquisition targets, and evaluate markets post-acquisition to determine key market and customer changes. This provides your company with confidential information without exposing your interest.
Custom Studies
In addition to these standard types of studies or projects, we find that many clients have a unique need that cuts across these categories, or is very narrow. We can develop and complete any size study for your convenience, and tailor the objectives and content to your needs.
Competitor Intelligence
Many companies have found that a focus on competitor intelligence, especially at key points in time, is invaluable in understanding the market dynamics. Learn what your competitors are doing, why, and how. Develop future projections of the competitor's strategies and tactics in the market and evaluate the impact on your company.
Sales Intelligence
One of our areas of specialization is sales intelligence. We can help you understand why customers buy from you, why you win or lose bids, what elements you may need to change to meet the needs of the market, and more. We often assist with major RFPs, do win/loss analysis (a method that allows us to find out why you are making or losing deals), and identify customer targets that are currently buying products from your competition. We can also gauge client awareness of your company and products, comparative perceptions between your company and your competition, and how your competition positions you in the market.
New Market or Channel Research
Frequently, companies that want to open new markets lack expertise in those new channels. ViewPoint has a successful history of helping our clients to understand and compete in markets that are outside their area of expertise. In adjacent markets, we can assist with providing a landscape so that you can more effectively plan for market entry. For global companies entering the US market, or for our US clients moving into new markets, we can provide a better view of the highest potential strategies.
Client Studies
Most companies are not certain about the perceptions of clients, their awareness and attitudes toward the competition or their products, and where the company needs to improve. Internal reports regarding client satisfaction and perceptions are often based on random, not systematic, information. We can delve into candid customer satisfaction and issues, identify strengths and weaknesses and determine how to make the greatest improvements in client satisfaction.
Best Practices
Identify and evaluate the true best practices of an industry, a competitor, a market segment. Then compare your company to determine specific parameters where the company needs to improve.
Product Intelligence and Opportunity Analysis
In need of in-depth product information? Wnat to know more about that new product that was launched at the most recent trade show? Interested in understanding where you can sell your current products? We can identify and evaluate features, pricing, market share, key issues, customer targets, or any other features you choose.
Mergers and Acquisitions
ViewPoint has assisted its clients to evaluate potential acquisitions, identify acquisition targets, and evaluate markets post-acquisition to determine key market and customer changes. This provides your company with confidential information without exposing your interest.
Custom Studies
In addition to these standard types of studies or projects, we find that many clients have a unique need that cuts across these categories, or is very narrow. We can develop and complete any size study for your convenience, and tailor the objectives and content to your needs.
