In today's market, companies need to be armed with the latest information about channels, customers, clients and competitors.  ViewPoint has a record of assisting its clients to better navigate the uncharted future of their business.

We offer a continuum of cost-effective services which will enable you to deliver higher revenue, regardless of the competitive situation.  Our unique process moves beyond market intelligence to drive return on investment through analysis and recommendations that make a difference for your company.

Outsource your market intelligence and strategy needs to ViewPoint. 

We'll provide you with both optimal value and a great return.  Your view of the market needs to adjust with the changing business environment,  and your company must anticipate factors that will make current or future plans obsolete. 

We create a better, enhanced road map for you based on the delivery and analysis of hard-to-get information.  Then we can aid you in building strategies that will help you win.

November 2010 Insight

Competitive Intelligence Use is Growing Among Companies Despite the Economic Downturn

After taking the pulse of our clients and of other CI consultants and CI firms, we can come to only one conclusion.  Business is up!  

In some cases, budgets are smaller for a project, but overall the number of projects has increased.  There are more problems to address, and companies are more concerned about maintaining their competitive edge.  With fewer customers, there is more reason to understand what the competition is doing to take yours.  

Companies are getting smarter -- they understand that having a competitive advantage is even more important than ever before.  

There is no extra money to spend on R&D for products that have no chance of success.  There are no marketing dollars for campaigns that don't address your key  market differentiators.  There are no funds for unproven strategies. 

We are becoming sharper, better, and more cost-effective, and there are times when only competitive or market intelligence can provide that.  So kudos to companies that are meeting a difficult market head-on with real information that can help them compete.